Dream Dress: Coco Fennell

I feel a bit stupid. I've been aware of the designs of Coco Fennell for a while, as seen on the likes of popstrel Pixie Lott, stylish chef Gizzi Erskine and all-round-beautiful person Daisy Lowe. But I'd assumed that meant it wasn't meant for the likes of me. Or certainly for the budget for the likes of me. Oh, how silly - I've been missing out. While Coco's designs aren't Primark prices, they are equivalent to French Connection, say, and definitely cheaper than Whistles. And I think they'd look gorgeous on mere non-celeb mortals too.

The website blurb describes them as "Clothes that you’d be happy to bump into your ex-boyfriend in, that make the local builders whistle and make you feel happy and gorgeous day and night." While my local builders certainly don't need any encouragement, the rest I can certainly get behind. These are clothes you're going to feel like a goddess in.

Take for example the Tulip dress above, taken from the Autumn/Winter Coco Fennell collection. Made from crepe with a gorgeous tie-dress, it's the perfect dress if you've ever wanted to be Celia Birtwell slinking around in an Ossie Clark design. It's got that whole sexy 70s does 40s look going on. And it's far more affordable than a vintage Ossie number too, priced at £98.

There's more along the same lines in the new collection too, such as this wrap dress, if - like me - you're hankering for a wrap dress after Friday's Wishlist, or this scarlet stunner.

There's lots of playful designs if you prefer a shorter length dress. Predictably I'm drawn to this sailor dress, priced at £79, a very wearable interpretation of this perennial trend. All of Coco's dresses seem great fun to wear - check out the gorgeous girl gallery if you need more proof.

Best of all, these designs don't take themselves too seriously. Silence of the Lambs inspired-dress, anyone? Yes please, if it turns out as pretty as this Black bee dress. Again it's £79.

These dresses are perfect if you like having a bit of a character or look in mind when you get dressed in the morning. Let's all be Hitchcock Blondes tomorrow in this seriously sexy dress (the belt's not included), which is reduced to £95 in the sale.

There's plenty more bargains to be picked up in the sale, though a few of the designs are only left in the teeny tiny sizes. This gorgeous Mexican flower dress is reduced to £65.

This isn't a dress but I wanted to show you how colourful Coco Fennell's designs can be. This Lipstick on your Collar shirt not only has a wonderfully vampy 70s shape but is decorated with a fabulously bright lipstick pattern. It is currently a mere £30, and is perfect for the wannabe popstar/celeb cook/supermodel who is still working the 9 to 5.