It's a dog's life: Alfie at NW3

I've fallen slightly in love with the librarian chic of NW3 by Hobbs: it's all colourful cardigans, tweedy skirts and shoes that hint at a wilder side. However there comes a time when even librarians have to desert the comfort of books for some creature comforts. Time then to meet NW3's Alfie.

Here he is and isn't he just lovely? This vintage-style enamel brooch in his honour is just the thing to brighten up a jacket. It costs £25.

Oh look, here he pops up again! He's a lively little thing isn't he? This gorgeous scarf is perfect for keeping you warm during walkies or for wearing while scampering in the woods. It's £49. Check out the Alfie sweater for an alternative winter warmer.

It would be rude not to share Alfie's love. He's an affectionate creature after all. These socks are surely the perfect Secret Santa gift for a dog-lover (or yourself) at £5.

And there you have it, that's Alfie. Cute and covetable, he's guaranteed to be your friend for life, not just for Christmas.