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Wednesday 9 December 2009

Bollocks to Baking: Primrose Bakery

Last week Domestic Slut Gail and I hotfooted it to Mayfair for the opening of the Front Room, a cupcake and champagne bar. The tipple was Perrier Jouet ("hic") and cupcakes were provided exclusively by Primrose Bakery. We've heard good things about the Covent Garden and Primrose Hill branches of this bakery, but we were left a little disappointed.

But let's start with the positives: the cupcakes looked perfect. The frosting was expertly swirled and each cupcake was finished with sugar flowers or heart-shaped sprinkles. Lovely. The frosting tasted brilliant too - not too sweet and the right consistency.

That said, the presentation doesn't count for much if the cake isn't up to scratch. And unfortunately the sponge was too dry, something that Gail and two other ladies we talked to agreed with.

I'm still going to visit the bakery, because both branches look stunning, but I'm just not as excited about it as I was before.

3 comments:

  1. I used to live in Primrose Hill, and was pretty excited to have a local cupcake place. But yeah, I was a bit disappointed by them... very dry. Although my friend LC loves them, so I thought I'd just gone on a bad day or something.

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  2. I feel the same way. I'm a bit of a cupcake aficionado and would heartily recommend the ones in Selfridges food hall - Lola's, it's called. Incredible, seriously.

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  3. Y'know, I can't remember if I've ever tried these. Which doesn't bode well, I always remember a decent cupcake.

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