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Tuesday 22 November 2011

Sites we love: WIWT


My friend Poppy has been telling us what she's wearing for over a year now. I can measure how busy I am during the day by whether or not I've checked WIWT. Over the last few months, it's gone from being Poppy's witty personal blog to being a fashionable social network that anyone can upload outfits to. There are some of us all dresses up in our launch party outfits in our most recent pictures.

I love that you can upload when you feel like it, not just when you're dressed up. I think the last time I posted I was hiding under my duvet with a massive cold. It's not just about fashion, it's about being a little bit silly and having fun. There are some very fashionable boys and girls on the site, but it doesn't feel snooty. Quite the opposite actually. Perhaps because about 90% of the photos are taken in toilets in people's offices and there's often a camera phone in your face.

There's a handy iPhone app for on the go outfit snapping. It's free, and pretty easy to use. Much like the site itself. People can tag their outfits so if you love something, you can click right on through to buy it. But mostly I just look at the cute boys and shoes. It's especially good for that.

3 comments:

  1. Love WIWT so much - there are as many pictures of me in my PJs on there as there are all dressed up, it's great to see what people are really wearing!

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  2. I think it is safe to say I am little obsessed with WIWT.

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  3. Brilliant. I was reading this thinking 'it's okay for those glamorous types, but I'd only ever post pictures from the office toilet' and lo, so does everyone else!

    ReplyDelete

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